Ugly vegetables have been given a lot of attention lately. These are aesthetically-challenged or misshaped vegetables. There is no difference in flavour or nutritional value. They are not rotting or unsafe to eat. They are simply rejected and thrown-out by the farmers or grocers because they are crooked, blemished and not perfect. They look ugly. There is a lot of food waste from this practice.
Last month, a national grocery chain introduced a line of imperfect produce, offered at a discounted price. The idea is genius. I hope the premise of imperfect does not make people think it is substandard produce. Ideally, it should be viewed as forward-thinking and trendy.
